We recently asked Crane members a number of questions about growth, profitability, employees, and operations to learn what’s working and what’s not in property management right now.
Exactly 100 Crane members responded and filled out the survey. The result? A 34-page report full of data from real-life operators for other operators.
The Crane Industry Report provides a clear snapshot of current performance, trends, and benchmarks across the property management industry, helping members make more informed strategic decisions.
What’s inside the 34 page report:
- The most common wins with AI
- Revenue and profitability breakdowns
- Marketing channels that work Revenue-per-unit data
- Current churn rates
- Revenue-per-employee
- Global talent usage
- Tools for hiring and interviewing
- and much more!
Much of this data has never been collected by property managers before, until now.
What’s Inside the Report?
Here’s a quick summary of some of the findings in the report:
- Word of Mouth remains the most successful marketing channel
- 54% of teams are utilizing global talent
- Average revenue per unit was $248 in 2025
- Average units per team member was 48
- Newsletters are the most popular channel to get PM news
- There has been a shift away from a departmental structure towards pod and portfolio
That is just a small sampling of the data in the report. Shoutout to the 100 members who contributed to the report! Your submissions are what make this report so valuable for fellow Crane members.
Crane members have access to the report inside Circle here. Non-members can get access by subscribing to the Crane Insider newsletter here.
Crane is a community-driven, property manager led network designed to support and elevate property management professionals through collaboration, education, and strategic connections.
Founded by Wolfgang Croskey and Peter Lohmann, Crane is built on decades of industry expertise and a shared commitment to helping property managers grow, scale, and thrive. Their vision is to create a space where members can exchange knowledge, access exclusive resources, and build lasting relationships that drive success.
Applications to Crane only open twice a year.
Join the waitlist or subscribe to the Crane Insider to stay up to date with the community.