Say hello to The Crane Property Management Podcast. 🎙️
This brand new show is a candid, unfiltered look at the latest news in the residential property management industry, hosted by Crane co-founder Peter Lohmann and special guest Mark Brower.
Practical, opinionated, and grounded in real-world experience, brought to you by Crane.
Dropping every other Tuesday. Watch on Crane’s Youtube channel or on your favorite podcast app.
Episode #1: Zillow – Friend or Foe?
The conversation opens with Zillow’s controversial decision to remove phone numbers from rental listings unless property managers pay for upgraded accounts—a move both hosts see as monopolistic leverage rather than value creation.
They discuss:
- Why Zillow’s removal of phone numbers from free rental listings feels like fee extraction rather than partnership
- How Google’s new anti-gaming policies for reviews mirror Yelp’s longstanding enforcement and what that means for property managers
- Whether review volume matters beyond a statistical threshold and how consumers actually evaluate online ratings
- Why well-run review platforms elevate entire industries by incentivizing better customer service
This episode offers a candid take on the power dynamics between property management companies and the digital platforms they depend on, with practical insights for anyone navigating online reviews and rental listing strategies.
Crane is a community-driven, property manager led network designed to support and elevate property management professionals through collaboration, education, and strategic connections.
Founded by Wolfgang Croskey and Peter Lohmann, Crane is built on decades of industry expertise and a shared commitment to helping property managers grow, scale, and thrive. Their vision is to create a space where members can exchange knowledge, access exclusive resources and events, and build lasting relationships that drive success.
Applications to Crane only open twice a year.
Join the waitlist or subscribe to the Crane Insider to stay up to date with the community.